Tuesday March 09, 2021 01:00 AM To Wednesday April 23, 2031 01:00 AM

Verdel, US

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Showbiz reveals a case of how something unexpected unleashes a hurricane of scandals. Sometimes problems (or crisis) become an opportunity to stand out on the web.

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Days ago, the Italian singer Laura Pausini was finishing a concert in Peru, when in an unforeseen twist, her wardrobe was opened and revealed her private parts, exposing her on a giant screen to almost 40 thousand followers.

Laura was clearly embarrassed by the situation and tried to get away with acknowledging her audience “if they have seen, they have seen, I have it like everyone else”.

And what for many was a shocking promotional strategy, as Laura will be a judge on the program "La Voz" Mexico, was a sad accident for the singer, who days later could not avoid the pain for the event.

Well, in the Chair of Digital Marketing at the Ibero-American University of Mexico City, the 'Laura effect' is already being talked about.

A group of students and professors analyze the case to see how it could reflect a similar case in the digital campaigns of several companies, which take their Internet sales strategies very seriously but do not achieve the expected results.


Although it seems unlikely, the first thing companies fail is to have a website that is not attractive to customers.

A study by Marketing Week UK recognizes that what buyers of certain web pages (and their sales strategies) hate the most is that the home page is full of overwhelming information, which makes navigation difficult and they end up giving up the purchase .

It is not enough to show our entire range of products to those who come to know us on the web for the first time.

In our blog  you will have the opportunity to evaluate how your website is designed and if its contents are what you need to reach your real customers.


In the Marketing Week UK survey, the second thing that bothered Internet users was the choice of colors and graphics, which are often too 'noisy' for trying to attract attention.

The poor Laura Pausini had to seek advice, someone who would tell her at least that she should wear underwear in case she had an accident like the one she finally suffered. Ask for help if you doubt that the design of your website is adequate, as this website will be a fundamental weapon to increase your sales.



The third point that consumers highlighted as negative is that the page did not have real prices from the beginning.

Nobody wants to be surprised with prices of shipping costs that are added to the final price for example, in the same way that Laura's fans did not want to see so much of their favorite singer.

The website of a company is the pillar of the digital strategy, that is why it is essential that it have a simple design that is consistent with the rest of the company's sales strategies.

No random content is used, in the same way that no color is used for its own sake. Each content that goes on the company's website should not lose sight of its main objective, first to maintain online sales and then to build loyalty.

And if the same thing happens to you as Laura with her wardrobe and you get to the point where you realize that your website does not meet the objectives set, take some time to think about how you would achieve a better reach to the clients that matter .

Inbound marketing can be your solution.


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4962 Crummit Lane
Verdel, NE
Start Date: 2021-03-09 01:00:00
End Date: 2031-04-23 01:00:00